In addition to our market research specialties, RAS is well experienced in conducting many different types of marketing research, including all types of Business-to-Business and Business-to-Consumer research studies, advertising effectiveness, attitude & testing, marketing effectiveness, market segmentation, positioning and more.
RAS can help you design and execute the best marketing survey possible, taking into consideration which aspects of your marketing efforts are being measured, available contact information, market segment, market size and structure, available budget, etc
Medical and Pharmaceutical research
Our research projects cover Rx and OTC drugs and medical devices. We test new drug names, concepts of treatments employing innovative solutions, we also perform a wide range of related projects. Research with the participation of doctors, pharmacists and related professions (hospital managers or distributors of medicines and medical devices) plays an equally important role in the execution of medical and pharmaceutical research projects. One of the end products of our research efforts in the pharmaceutical and medical market are reports prepared by PMR Publications. Customer Satisfaction & Loyalty
We specialize in helping companies with customer satisfaction measurement by developing and deploying a finely tuned customer satisfaction questionnaire. We offer state-of-the-art interviewing and data collection, and on-site project management.
RAS is experienced in creating a transaction-based customer service tracking program or a periodic relationship survey to take the pulse of the customer. We are experienced in developing and executing surveys with prospective, competitive, new and current customers. Polaris can help you create or revise a high-quality baseline and tracking program optimized for performance improvement. We realize organizations communicate in different ways and we will work closely with you in developing user-friendly reports that get used.